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the  team


When I graduated from La Roche University with a B.S. in Advertising Design, I set out chasing my dream to be the best designer in the world and spent my career immersed in the world of advertising and marketing, creating original ideas for some of the world’s largest brand names to brands you never heard of, fighting the disease of mediocrity.


That singular approach opened many new doors, including the ones to my own ad agency, built on a simple mantra: "Every brand has a soul. But not every agency has the heart to find it. We do." 


Likewise, my background in advertising has exposed me to a collection of unique experiences that have informed my belief that today's audience are adrenaline junkies looking for a novel that is original, entertaining, and unpredictable, taking their emotions on a rollercoaster ride ricocheting between loving and hating the protagonist.


In this case, DAY ONE: Birth is a death sentence, the first of the three-part Kachada Trilogy that unfolds the mysteries of a tortured soul since birth. 


Born Kachada Toscano on March 27, 1954, to Taabe Peta and Antonio Toscano in Pittsburgh, Pennsylvania. Kachada is haunted by the first words his mother whispered into his ears at birth, “Kachada. Remember, birth is a death sentence. So make every minute count.”


Kachada courts death like a smitten lover chasing every new minute as a second chance at life fleeing from a death that is constantly stalking him, taking you on a journey where two unlikely parallel universes—the chilling ancestral traditions of the Comanche tribe and ruthless code of the Sicilian Mafia—mysteriously intersect. 


Part two of the Kachada Trilogy, DAY TWO: Leave no enemy alive. Kachada is haunted by the lifeless faces that lie on the backside of his eyelids causing him many a restless night.


His dark unimaginable journey exposes an emotional and moral struggle as death continues to stalk him when he discovers the truth about those responsible and vows to leave no enemy alive.


Coming in 2022, THE END?: Hope is the enemy evil fears most, the final book of the Kachada Series. Kachada finally gets his revenge by delivering Comanche justice to those who turned him into a killer only to discover his life, as a ruthless assassin, is part of a bigger plan. A plan he, unknowingly, had been part of since the beginning of time. It will cause you to question everything you were taught to believe.


If you’re looking for an action-packed, unpredictable thriller, come chase the minutes of the Kachada Toscano and enjoy the ride.


On the lighter side, I released the Tale of Bronco & The Wizard, in January 2020 based on a true story but written as a lighthearted urban fantasy of friendship, football, and wizards.


From the outrageous to the most heartfelt moments we discover a nefarious cult where the game of football is not in the hands of the players but in the hands of powerful wizards, warlocks, and witches.


This original football adventure will leave you to question everything you thought you knew about the game.  


Visit my blog for the latest news on all my novels


Reviews are welcomed.



For any inquiries, please contact

Don Sedei:

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