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the  team


I am a contemporary writer and artist based in Plano, Texas.

Raised in the Rust Belt in Johnstown, Pennsylvania, I studied at the prestigious

La Roche University in Pittsburgh, graduating with a bachelor’s degree in advertising and design.


After graduation, I immersed myself into the world of advertising, creating original ideas for some of the world’s largest brands that opened many new doors, including my ad agency built on the mantra: Every brand has a soul. But not every agency has the heart to find it. We do.


I love the ad game. I thrive on the agony and the ecstasy of fearless creativity. When you’ve been around the ad game as long as I have, nothing scares me. 


If you want to know how it all started, click Ads  where you can view samples of original ideas created for brands you know and those you never heard of.


That same commitment to fighting the disease of mediocrity earned me national and international awards, including the one I am most proud of, the induction into La Roche University Distinguished Alumni Circle for my excellence and lifetime achievements.


Likewise, that background has exposed me to a collection of unique experiences that informed my belief that today’s audiences are adrenaline junkies looking for an original, entertaining, and unpredictable tale taking their emotions on a rollercoaster ride.


That ride continues in the world of writing the Kachada Trilogy: The Emotional and Moral Struggle of an Assassin. In this action-packed thriller is where the unlikely tale of two parallel universes—the chilling ancestral traditions of the Comanche tribe and the ruthless code of the Sicilian Mafia—mysteriously intersect.


From my lighter side the lighthearted urban fantasy, Tale of Bronco & The Wizard is about friendship, football, and wizards. Bronco and his friends discover that the game of football is not in the hands of the players but in the hands of some powerful wizards. This magical story will leave readers with their hearts full.


You can find the list of upcoming thrill rides by clicking on Novels.

That same passion for original perspective can be found by exploring Art Gallery. Art By Design  is a playful study of color, texture, and composition of original digital works of art.


I hope you enjoy the ride.


Don Sedei


Visit my blog for the latest news on all my novels


Reviews are welcomed.



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